Story collection and narrative building

Your Stories Deserve to Be Heard

Uncover the powerful narratives already living within your organization and create systems that preserve these stories for lasting marketing impact.

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What This Creates for You

Imagine having a rich collection of authentic stories ready whenever you need compelling content. Customer experiences, team insights, and organizational milestones preserved and organized for ongoing marketing use, creating emotional connection that facts and figures never could.

Authentic Content Library

Access a growing collection of genuine stories that bring your brand to life, providing endless material for campaigns, social content, and customer connection.

Emotional Resonance

Connect with your audience on a deeper level through real experiences that demonstrate your values and impact rather than just stating them.

Sustainable Practice

Establish ongoing systems for story collection that continue generating valuable content long after our engagement concludes, building your narrative assets over time.

Team Engagement

Involve your team in meaningful storytelling, helping them see the impact of their work and strengthening their connection to your organizational mission.

We Understand Where You Are

Your organization has incredible stories, but they remain scattered across email threads, casual conversations, and individual memories. This valuable narrative gold gets lost in the daily flow of business.

Stories Lost to Time

Powerful customer experiences, meaningful team moments, and organizational milestones happen regularly, but without a system to capture them, they fade from memory and never reach your audience.

Content Creation Struggles

When you need compelling content, you start from scratch each time. The search for authentic material becomes exhausting because you haven't established processes for capturing stories as they unfold.

Generic Marketing

Without real stories to share, your marketing relies on abstract messaging and generic claims. You know your work creates genuine impact, but you struggle to demonstrate it through specific, relatable narratives.

Missed Opportunities

Team members and customers have stories worth sharing, but you lack the framework to identify, collect, and develop these narratives into compelling marketing assets.

Our Approach to Story Harvesting

We don't create fictional narratives or impose story structures that don't fit your reality. Instead, we help you discover and preserve the authentic experiences already happening within your organization and community.

Through systematic collection and thoughtful development, we establish sustainable practices that continuously generate valuable story assets.

What Makes This Effective

Story Identification

We help you recognize which moments and experiences hold storytelling potential, training your team to spot narrative opportunities in daily operations.

Collection Systems

Custom protocols make story gathering natural and sustainable, integrating into existing workflows rather than creating additional burden.

Story Database

Organized archive systems ensure stories remain accessible and searchable, ready to support various marketing initiatives as they arise.

Editorial Guidance

Clear frameworks help your team develop raw experiences into compelling narratives that resonate with your audience while maintaining authenticity.

Your Journey With Us

This program establishes the foundation for ongoing story collection, creating systems that serve your organization for years to come.

1

Discovery and Mapping

We explore your organization's landscape to identify where stories already exist and which narrative threads align with your brand values. This includes interviewing key stakeholders and reviewing existing content.

Weeks 1-2: Understanding your story ecosystem

2

System Design

Together we develop collection protocols tailored to your organization's rhythm and culture. We create interview guides, database structures, and editorial frameworks that feel natural to implement.

Weeks 3-4: Building your story infrastructure

3

Initial Harvest

We work alongside your team to collect the first batch of stories, demonstrating the process in action. You'll see how raw experiences transform into compelling narratives through guided development.

Weeks 5-7: Harvesting your first story collection

4

Training and Handoff

Your team receives comprehensive training on maintaining the story collection process. We ensure everyone understands how to identify, capture, and develop stories independently going forward.

Week 8: Empowering ongoing story collection

Throughout This Journey

You'll experience the satisfaction of seeing familiar experiences transformed into powerful marketing assets. The stories that always existed but remained untold finally take shape in ways that strengthen your brand.

You'll feel equipped to continue the practice independently, with systems that make story collection feel natural rather than burdensome.

Your Investment

Building a story collection system creates an asset that appreciates over time. Here's what you receive and what it means for your organization.

$7,600
Complete Story Harvesting Program
Ongoing program setup and training

What's Included

Strategic Deliverables

  • Story landscape assessment and opportunity mapping
  • Custom interview protocols and collection guides
  • Story database setup with organization system
  • Editorial framework for story development
  • Initial story collection and development examples

Support and Guidance

  • Hands-on guidance during initial story harvest
  • Team training on collection and development processes
  • Weekly collaborative sessions throughout program
  • Feedback on early story development efforts
  • 30-day post-program consultation availability

The Value Beyond the Price

This investment creates a perpetual content engine for your organization. Each story you collect becomes a reusable asset, applicable across multiple campaigns, channels, and contexts over time.

Consider the cost of creating compelling content from scratch repeatedly versus having a rich library of authentic stories ready to deploy. That's the infrastructure we're building together.

How We Measure Success

Story harvesting success appears in both immediate collection results and long-term content sustainability. We track indicators that matter for ongoing narrative development.

Collection Metrics

The program's immediate impact shows in the stories captured and their readiness for marketing use. Quality matters more than quantity, though both contribute to a valuable library.

Stories collected Ongoing count
Development readiness Quality assessment
Source diversity Quarterly review

System Sustainability

Long-term success appears in your team's continued story collection without constant oversight, demonstrating that the practices have become part of your culture.

Team participation rate Monthly tracking
Story usage in marketing Campaign analysis
Content creation efficiency Before/after comparison

Realistic Timeline

Story collection systems mature gradually as your team develops confidence and the process becomes habitual. Here's what to expect as the program evolves.

Weeks 1-4: Foundation Building

Initial setup and training period where your team learns to identify story opportunities. Collection may feel somewhat formal as everyone adjusts to new practices.

Weeks 5-12: Active Collection

Story gathering becomes more natural as team members recognize valuable narratives in their daily work. Your library begins growing with diverse content.

Months 3-6: Integration Phase

The practice becomes routine, integrated into existing workflows. Marketing begins drawing regularly from the story library for various initiatives.

Beyond 6 Months: Mature System

Story collection happens continuously without special effort, becoming part of your organizational culture. Your library provides abundant material for ongoing marketing needs.

Our Commitment to You

We believe in creating sustainable practices that serve your organization indefinitely. Here's what you can count on when working with us.

Authentic Stories Only

We'll never suggest manufacturing or exaggerating stories. If your organization's genuine experiences don't align with desired narratives, we'll address that honestly and help you create the conditions for better stories.

Practical Systems

Every collection protocol we design integrates with your existing workflows. We won't create elaborate systems that look good on paper but prove unsustainable in practice.

Hands-On Training

We don't just provide documentation and disappear. We work alongside your team through the initial collection process, ensuring everyone gains practical experience before we conclude.

Ongoing Support

For 30 days after program completion, you have access to us for questions and guidance as you continue building your story collection. We're here as your library grows and evolves.

No-Obligation Consultation

Before any commitment, we'll discuss whether story harvesting addresses your current needs. Sometimes other approaches serve better, and we'll be candid about that assessment.

Our goal is finding the right solution for your situation, not fitting every challenge into one service offering.

Ready to Begin?

Starting is simple and straightforward. Here's exactly what happens next.

1

Share Your Context

Use the contact form below to tell us about your organization, the stories you sense exist but haven't captured, and what you hope to achieve with better story systems. We typically respond within one business day.

2

Exploratory Conversation

We'll schedule a 45-minute call to discuss your story landscape, explore collection opportunities, and determine whether this program would serve your needs. This conversation is complimentary with no obligation.

3

Custom Proposal

If we both feel this could be valuable, we'll prepare a tailored proposal outlining our specific approach for your organization, including timeline and investment details.

4

Make Your Decision

Take the time you need to review the proposal and discuss with your team. We're available to answer any questions that arise as you consider the investment.

Have questions before reaching out? That's completely natural. Consider what stories might already exist within your organization and what concerns you have about capturing them, and we'll address these together during our initial conversation.

Building a story collection system is an important commitment. We respect that and will support you in determining whether this investment aligns with your priorities.

Let's Uncover Your Stories Together

Your organization's most compelling narratives are waiting to be discovered. Authentic content, emotional connection, and sustainable marketing – it all starts with a conversation.

Start the Conversation

Or call us at +1 (415) 792-6418

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